Book Releases and Readers’ Expectations

As I learn about self-publishing, I find more and more that the recommendation is to write a series, wait until you have at least five books polished, and launch the books close together. While I can appreciate that this would give readers a handful of novels from the same author and create a buzz during the launch, I’m not sure where the author is expected to go from there. A common suggestion is to release new books every 30, 60, or 90 days. Really? Wow. That’s a lot of writing, editing, and polishing to do in a short amount of time.

With traditionally published novels, readers expect the author to release one to two books a year, and they’re willing to wait for that next novel to launch. But, I’m wondering if indie authors are setting themselves up to disappoint readers once those five books have been released. If readers really expect a new book launch every 30, 60, or 90 days, how can the author possibly keep that pace and still produce quality material? And if it’s not readers who are expecting releases at these intervals, why is it suggested? Algorithms, sure. I get that. But, again, how can an author write, revise, edit, revise, polish, and release in such a short timeframe, and on a consistent basis? What happens when he misses that 90-day deadline? Will his books suddenly drop from view? Will readers forget about him?

I support both traditionally published and self-published authors. This post isn’t about which path is the best path to take. I’m simply curious as to what readers expect, and how indie authors are supposed to keep readers from forgetting them.

What has been your experience as a reader and a writer?

Lynnette Labelle

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2 Responses to Book Releases and Readers’ Expectations

  1. Graeme Ing says:

    This is a surprisingly meaningful and thoughtful post. As authors we are almost taught to try to game the algorithm system, to get the biggest bang for our buck , to maximize success in the shortest timeframe. But this is not how publishing has traditionally worked! Many times have I waited 1-2 years for the next book in a series. Why should Indie be any different?

    Do readers really have such ADHD that they can’t wait a year or two for an author they really enjoyed? As a reader, I will wait, and I will buy.

    Excellent post!

  2. Lynnette Labelle says:

    Thanks, Graeme. Hopefully, there are plenty of readers out there who are just like you. 🙂

    Lynnette Labelle

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