Do Book Trailers Sell Books?

Lately, there’s been a lot of chatter about book trailers. Some like them. Some don’t. A few trailers are amazing but must’ve cost a bundle. Most writers can’t afford to hire a professional to put one together for them. Instead, writers will often tackle the beast by its horns and make their own trailer. Sometimes this works out great. Other times, not so much.

But the time, and possibly money, put into a trailer can amount to quite an investment. Wouldn’t your time be better spent writing the next best seller? After all, great writing will sell the next book more than anything. Still, some believe book trailers will help increase their sales, so let’s take a look at both arguments.

Why a book trailer isn’t a good idea:

-It wastes time that could’ve been spent on writing or other marketing plans.
-Readers often don’t get the same level of tease and hook from watching a trailer that they’d get from reading the back of the book.
-Images of certain scenes or characters may take away from the experience when reading the book, leaving less to the reader’s imagination.
-Low budget and poorly designed trailers may have a reverse effect allowing the reader to believe the book is a bad as the trailer.
-It defeats the purpose. The reader reads to get lost in the words. If they wanted to watch the book, they’d rent the movie.

Why a book trailer is a good idea:

-It’s another way of getting the author’s name and book out into the world.
-If the author is targeting a younger crowd, this could be beneficial because teens and the younger generation of adult tend to be more into newer technology and probably embrace this form of marketing.
-If the book is an e-book, it might make sense to have a book trailer, something a reader would see online.
-It would bring life to an author’s website.
-It gives readers something to talk about. The more they talk, the more the word spreads, and the better the chances of selling the novel.

What do you think? Do you have a book trailer? Did you create it yourself? How long did it take? Do you feel it was worth the effort? Have you ever bought a book solely based off the trailer?

Lynnette Labelle
www.labelleseditorialservices.com

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2 Responses to Do Book Trailers Sell Books?

  1. Graeme Ing says:

    Ive never bought a book based on a trailer, no. I’ve seen some good ones and really bad ones, as you comment. I will probably make one for my book, but a friend of mine is a film student with all the expensive tools, so I’m sure he’ll make a really slick one. 🙂 Otherwise I probably wouldn’t bother, and I’d never try it myself.

  2. Lynnette Labelle says:

    Graeme: Hiring a film student is a great idea. Thanks for sharing. Let me know when you have it up. I’d love to see your book trailer. 🙂

    Lynnette Labelle
    http://www.labelleseditorialservices.com

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