I don’t want to “unfollow” you on Twitter, but I will. IF you make me. Obviously, if you harass me or are nasty, I won’t continue following you. But, I haven’t really had an issue with the crazies out there. The most common reason I “unfollow” someone on Twitter is because they spammed me.
Note: I’m talking specifically about Twitter because that’s where I get spammed the most. I don’t see that too often on Facebook. Not that it doesn’t happen. I just haven’t experienced much of it yet.
Far too many people suggest the BEST way to earn more readers for your books and/or make more sales is to set up your Twitter account so that when someone follows you back, an automated response is sent to them as a DM (direct message). The most annoying of these automated responses are the ones that pitch the author’s book, a sale he/she is having, or a request for you to like the author’s page on Facebook.
This tells me:
1) You only followed me to earn a follower.
2) You only followed me so you could pitch your book and/or sale.
3) You’re building your author page with fake likes. (Real likes are the ones you earn because someone liked the page for what it was not because you promised to like theirs in return.)
4) You probably aren’t interested in getting to know me.
5) I’ll probably never hear from you again (with the exception of a new release or sale).
6) And you probably won’t notice when I “unfollow” you.
Automated responses aren’t good marketing tools. Social media, like Twitter, is supposed to be about being social. Automated responses are, basically, from robots. Hey, robots are cool and everything, but I don’t want to be their friend. When I receive these automated responses, I “unfollow” the person and delete the message. Some people go further and report the message as spam and block the author. This is serious stuff, peeps. For one thing, even if you figure things out and stop sending out spam, this particular person will never know, because he/she won’t see another post or message from you. Blocking is forevah. Yes, you can unblock someone, technically. But who really does that? Not to mention, the Twitter gods are counting all the spam reports they’re receiving about you and your account. I’m guessing if you make them mad enough, they’ll toss some tough love at you. Seriously. Do you really want to get on the Twitter gods’ bad side?
This doesn’t mean you can’t mention your book or sale on social media. Just make sure you balance it out. Never send a book launch or sale promo through direct messages. Keep it on your stream and don’t target anyone specifically with that tweet. Engage with your followers. Pay attention to their posts and respond. Ask them questions. Show them you’re interested in them as people not as potential dollar signs. Do that and SOME of them will become your loyal followers and readers, because people and their relationships sell books better than any marketing tool I’ve seen.
Got it? Good.