Have you taken the time to figure out exactly who’s your audience? If you’re not published, what readers will you target? If you are published, who do you think will read your books? These are important questions to answer if you’re looking to build your brand. And you should be. You want readers to see your name and know what type of books you write. You want them to know what to expect when they open your novel. But who are your readers?
Please don’t tell me your readers will be anyone who reads, or all romance readers if you write romance. You really need to be more specific. Not all romance novels are written the same. Some are funny and light, while others are dark and scary. Some focus on historical periods and others take place in the future or in some fictional world. Just because these types of books all have romance in common doesn’t mean they share the same readers. In fact, for the most part, they won’t.
That’s why it’s so important for you to recognize who your readers are or will be. You need to know where to focus your marketing efforts. How can you reach your specific target if you don’t know who it is?
What about you? Have you figured out who your readers are? What are you doing about it? How are you targeting them?